Narrative Science Alive and Thriving: Artificial Rotbot Intelligence ('churnalism') Journalists Are Already Well Underway

""At large news agencies where speed is crucial, template-style stories have long been used for company results, allowing journalists to simply key in the relevant facts and numbers and fire off the dispatch.

Often disparagingly referred to as 'churnalism,' some of the larger media organisations -- including the L.A. Times and Associated Press -- have now turned to robots to take the grind out of formulaic dispatches.

The L.A. Times uses the algorithms in its in-house software -- called Quakebot - to produce reports on local earthquakes, using data provided by the US Geological Survey.

The reports typically hit the newspaper's website within three minutes of the tremor being recorded.

For data-rich stories such as finance stories, sports stories and breaking news where dry facts need to be collated and sent out quickly, robo-journalists are becoming increasingly common.

Narrative Science, a Chicago company set up in 2010 to commercialize technology developed at Northwestern University that crunches data into a narrative, markets its Quill software to television stations and to financial houses that generate earnings statements.

"A lot of people felt threatened by what we were doing, and we got a lot of coverage," Narrative Science CEO Stuart Frankel told MIT Technology Review. "It led to a lot of inquiries from all different industries and to the evolution to a different business."

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Its algorithms now write up lengthy reports on the performance of mutual funds for the consumption of investors and regulators.

"It goes from the job of a small army of people over weeks to just a few seconds," Frankel said. "We do 10- to 15-page documents for some financial clients."

While the prose can seem stilted, chief scientist at the company Kris Hammond says the algorithm is growing in complexity.

"We know how to introduce an idea, how not to repeat ourselves, how to get shorter," he said.

Writing in the nuances can simply be a matter of setting the software's parameters: a devastating loss for a sports team can be written in a sympathetic style for the team's home audience while regulatory filings can be as exhaustive and granular as required for the client.

Known as 'natural language generation', the company -- which does not reveal exactly how its software operates - is tapping into years of research into how software can write in language that responds not just to the data but its context and its relevance.

Hammond, meanwhile, believes it is only a matter of time before a robo-journalist will write a Pulitzer Prize winning story as the software grows in sophistication. He said there is no reason for the algorithms to move from commodity news, to narrative journalism to complex long-form features.

Asked whether a computer would win a Pulitzer Prize within 20 years, he disagreed saying it would happen within five years.

"Humans are unbelievably rich and complex, but they are machines," Hammond told Wired. "In 20 years, there will be no area in which Narrative Science doesn't write stories.""

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http://www.cnn.com/2015/02/05/tech/mci-robojournalist/index.html