Monday, November 14, 2011

Google X: A Secret Lab for Future Products Revealed: Tackling a List of 100 Shoot-For-The-Stars Ideas



""When Google's self-driving cars were revealed last year, the advanced hardware technology from the search giant came as a shock to many. The revelation kicked off speculation that Google had a facility where such developments are common, and today the New York Times reports that such a secret lab does in fact exist, and it's called Google X.

The last time we heard the name Google X was back in 2005, when a Google engineer posted an experimental Web site designed to show a Mac OS X-like interface for the company's services. Interestingly, the site was quickly removed just a day later, with no explanation.

Now a report in the Times reveals that Google X is actually a hush-hush research and development lab where Google uses its billions to experiment and invent what may be world changing technologies of the future.

According to the report, Google X has engineers working on everything from helper robots and Internet-enabled refrigerators to dinner plates and even space elevators (a concept popularized by science fiction author Arthur C. Clarke).""








""MOUNTAIN VIEW: In a top-secret lab in an undisclosed Bay Area location where robots run free, the future is being imagined.

It's a place where your refrigerator could be connected to the Internet, so it could order groceries when they ran low. Your dinner plate could post to a social network what you're eating. Your robot could go to the office while you stay home in your pajamas. And you could, perhaps, take an elevator to outer space.

These are just a few of the dreams being chased at Google X, the clandestine lab where Google is tackling a list of 100 shoot-for-the-stars ideas. In interviews, a dozen people discussed the list; some work at the lab or elsewhere at Google, and some have been briefed on the project. But none would speak for attribution because Google is so secretive about the effort that many employees do not even know the lab exists.""

 


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