Friday, January 9, 2015

The 3 Amigo Heavy Weight Search Engines Duke it Out: User Traffic Showing New Trends Now

Google’s dominance took a hit in December, dropping from 77 percent of U.S. Internet searches down to 75 percent, according to StatCounter. That’s its lowest market share since tracking began in 2008.
Web pioneer Yahoo, still in the midst of a turnaround, rode a nearly 20 percent bump at the end of 2014. Its traffic increased from 8.6 percent of searches to 10.4 percent.
Rock bottom was almost a year ago, when Yahoo commanded just 5 percent of web searches in Feb. 2014.
StatCounter attributes the Yahoo bump to a new deal that makes Yahoo the default search engine on the Firefox web browser.
"The move by Mozilla has had a definite impact on US search," said StatCounter CEO Aodhan Cullen, in a press release. "The question now is whether Firefox users switch back to Google."

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